ASCENDING: A Film Documentary Celebrating the Rise of South Asian Artists at Coachella

Image Source: YouTube/Coachella

In 2023, Coachella witnessed a historic moment in the global music scene as it embraced a diverse lineup featuring more South Asian artists than ever before. ASCENDING: South Asian Artists at Coachella 2023, a documentary directed and produced by Zoe Malhotra and Meghna Chakraborty, captures this pivotal moment where six talented individuals reshaped the festival experience and left an indelible mark on the global music landscape.

The documentary features exclusive interviews, providing insights into the artists' experiences, coupled with backstage and onstage footage from the 2023 festival. Among the featured artists are Ali Sethi, Charli XCX, Diljit Dosanjh, Jai Paul, Jai Wolf, and Joy Crookes, each contributing their unique sound and perspective to the Coachella stage.

Ali Sethi's soulful tunes, Charli XCX's pop prowess, Diljit Dosanjh's Punjabi beats, Jai Paul's genre-defying style, Jai Wolf's electronic vibes, and Joy Crookes' soulful melodies collectively painted a diverse sonic canvas at Coachella.

The cultural significance of South Asian artists on mainstream stages cannot be overstated. Dance, music, and celebration are intrinsic elements of our lifestyles, reflecting the rich tapestry of South Asian heritage. ASCENDING serves as a testament to the evolving inclusivity within the music industry, breaking barriers and showcasing the diversity that enriches our global cultural mosaic.

As the documentary highlights this cultural milestone, Rukus Avenue stands proudly as a supporter. Looking ahead, they aim to further amplify South Asian talent through partnerships, such as the iHeartRadio collaboration, bringing more mainstream spotlights to the rich and diverse tapestry of South Asian creativity.

ASCENDING: South Asian Artists at Coachella 2023 immortalizes a historic moment and propels the narrative of inclusivity, diversity, and the global impact of South Asian artists in the music industry. Watch as these artists redefine the norms and inspire a new era of creativity on the world stage.

WATCH THE DOCUMENTARY BELOW.