Rukus Avenue Radio, The #1 South Asian Radio Station in the World, Joins the iHeartRadio App

iHeartMedia, the number one audio company in America, and Rukus Avenue Radio, the world’s largest South Asian radio and podcast network, announced a partnership to make iHeartRadio the exclusive home for Rukus Avenue Radio.

iHeartRadio will launch Rukus Avenue Radio on January 19, making it the first-ever mainstream network in North America dedicated to South Asian culture. From its robust catalog of celebrity-hosted podcasts to being on the pulse of Indian and South Asian music, adding Rukus Avenue Radio will offer something unique for iHeartRadio’s millions of listeners.

South Asia makes up the largest addressable marketplace in the world, with over a billion and a half people. With Indian media and entertainment expected to rise to a $74B a year enterprise by 2027 globally, Rukus Avenue Radio’s emergence illustrates the growth of South Asians consuming podcast and radio content.

"We are excited to welcome Rukus Avenue Radio to the iHeartRadio app,” said Michael Biondo, iHeartMedia President of Business Development and Strategic Partnerships. “We are committed to delivering diverse content to our audiences, and this partnership also provides Rukus Avenue with the platform to reach millions of new listeners."

“This moment is indeed transformative,” added Sammy Chand, Chairman & CEO of Rukus Avenue. “Our South Asian culture is rich and diverse, and we have so much to share with everyone. Having Rukus Avenue Radio on iHeartRadio not only celebrates our community, but also gives people of all backgrounds a common place they can press play and come experience the best our culture has to offer.”

Rukus Avenue Radio will air special programming from the 19th to the 21st of January to celebrate its inaugural weekend on iHeartRadio, with its regular slate of shows beginning on January 22nd. From Punjabi to Carnatic, to the rise of South Asian hip hop music, to Bollywood culture, to socially relevant discussions that help shape the evolving identity of the South Asians living abroad - listeners can tune in and hear weekly one-hour shows, from hosts covering the hot topics that matter to the SouthAsian diaspora around the world.